Emily Lim | Multimedia Artist & Designer

Multimedia Designer

Artist

Hi! I'm Emily Lim

I was the Marketing Design Lead at PlayDots Inc., mobile game studio, part of the Take-Two Interactive / Zynga family, based in New York.

I am a senior lead designer with experience in team management, performance & brand marketing, web & graphic design, animation, illustration, prototyping and mobile gaming. My other specializations are in team building, art direction, ads production, process workflow management, creative strategy / analysis, and app store optimization. I also have experience in traditional illustration, UI/ UX web and game development.

Outside of work, I love to play video games and create custom toys of my favorite characters.

Download Resume

Skillset

Project & Workflow Management

My job is to solve problems, and create workflows that allow my team to be self-sufficient and independent. Communication is important in setting expectations and realistic deadlines.

JIRA | Trello | Google Sheets | Asana

Illustration

Illustration is my first love and introduction into the design field. It is a skill I continuously develop in my work and enjoy in my personal time.

Photoshop | Procreate | Medibang Paint | Clip Studio Paint

Motion Design

The bread and butter in performance marketing. Must have skill for video ads production. My own animation style tends to lean towards clear and efficient delivery of the product advertised.

After Effects | Media Encoder

Visual Design

Graphic design is another passionate skill. I enjoy working on projects that involve creating visual assets for brands and games in development, concept/ prototyping and marketing.

Photoshop | Illustrator | Sketch | FIGMA

Web Design

I can create my own websites, marketing email campaigns as well as produce HTML5 playable ads. I am comfortable with scripts and can share the pain in the debugging process.

Sublime | Jekyll | GitHub

Resume

13+ Years of Experience

Education

2011 - 2013

DeVry University

Multimedia Design and Development, BS

Concentration: Web Game Programming | Summa Cum Laude | GPA 4.0

2006 - 2010

Antelope Valley Community College

Graphic Design, AA

Additional degree: Registered Nursing, AS

Work Experience

Feb 2020 - Jun 2022

PlayDots Inc. | Take-Two Interactive / Zynga

Marketing Design Lead

Creative lead in the production of marketing assets - Brand and User Acquisition (UA).

Analyzed data in creative ad performance. Collaborated with UA managers in creative direction and strategy for paid ad campaigns. Maintained and increased conversion via app store optimization.

Supervised & managed internal creative team and external partners in the quality and production of all ad assets.

Led in the development of prototype assets and concepts for new & live games to promote marketing led initiatives.

Games:

New Games

Garden Tails (launched in Sep 2022)

Two Dots

Dots & Co

Dots

Oct 2015 - Jun 2022

PlayDots Inc. | Take-Two Interactive / Zynga

Marketing Designer

Produced video, static & HTML5 playable ad assets for paid advertising campaigns across all games.

Aug 2014 - Jun 2015

Nexon M

Marketing / UI Artist

Created visual assets using existing concept art for marketing and promotional material of mobile games released and produced, including UI and UX development

Games:

War Wings

Legacy Quest

Legion of Heroes

Monster Squad

Base Busters

Jan 2014 - Oct 2014

GoBoiano

Graphic Designer

Designed visual assets and layouts for branding and marketing promotion in collaboration with the CEO and head of marketing.

Jun 2006 - Aug 2014

Freelancer

Character Artist Illustrator

Collaborated with private clients in the production of their illustration needs, negotiated pricing and payment arrangements. Communicated socially and professionally with potential/ active clients in the provision of services.

Aug 2011 - Sep 2011

AV Web Design

Graphic Design Intern

Designed the race track illustrational maps for Willow Springs International Raceway, and created concept design work for prospective company logos and illustrations in the local area.