Dots & Co is a free-to-play, mobile puzzle game for iOS and Android, developed and published by Playdots.
GOOGLE PLAY APP STORE OPTIMIZATION
Feature banners and screenshot content were changed with every new content feature
APP ICON EXPLORATION
Valentine's Day
MOBILE ADVERTISEMENTS
Dots & Co ads were heavily focused on its branding of "Play Beautifully"
EMAIL CAMPAIGNS
During the game's launch, email campaigns were sent out using Mailchimp to inform users about Dots & Co and any major game updates from the company
Released in 2016, Dots & co was the spiritual successor of Two Dots with characters providing power-ups to the user as they journey through different worlds in the game. While the game no longer releases content, it is still live to play in iOS and Google Play for free.
As the project was de-prioritized, I was also tasked with converting the rasterized map content assets to vector and importing them to Unity.
Team
- Dots CMO: Ondriona Monty
- Marketing Designer: Emily Lim
Tools
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